At a time when pickup motor motor truck sales are picking up, General engines has taken the covers off of the next lifetime of its bread and dairy spread pickup trucks: The Chevy Silverado and the GMC Sierra.

“This is a gorgeous truck,” said assess Reuss, leader of GM North America. “This isn’t going to be ostentatious. It is going to be highly engineered, highly considered out and positioned well from a market standpoint.”

The new Silverado and Sierra each characteristic much needed updating both in fashioning and presentation. The gaze of both motor trucks has been revised with an all new cab, and arrive with a V-6 or V-8 engine — consigning comparable fuel efficiency. (Read More: Ford Hybrid MPG argument Won’t Slow Sales)

Reuss noted the new trucks are “positioned rather differently than our competition.”

GM Partially reveals 2014 Silverado
Mark Reuss, GM North America president, converses about his company’s newest pick-up, regardless of an inventory buildup of trucks, with CNBCs Phil LeBeau.

Making Room for the New motor trucks:

General engines knew this would be a tricky alteration. Still, after months of designing the country’s biggest automaker finds itself wrestling with a dilemma — phasing out a glut of present generation pick-up motor motor trucks to make room for the next-generation of trucks in late jump.

At the end of November, GM was sitting on 139 days provide of pickups. That is nearly twice the preferred, normal provide of any vehicle. As a result, GM has been compelled to add another $2,000 in inducements to help clear out the backlog.

For a business that has been showing uncharacteristic control and respect when it arrives to bypassing higher inducements, the move to goose sales is a reminder of the old GM. Before it went through bankruptcy, GM was putting so much cash on the hood of its vehicles it cut into earnings. Reuss clarified how this new around of incentives is distinct and more a case of holding up with the competition. “We missed November and calling the incentive load that we had, we have amended that.”

Catching Up in Pickup Sales

For General Motors, the new trucks will strike showrooms at a critical time. The pickup motor truck market has started to pick-up with the recovery in lodgings. With the oldest truck forms in showrooms, GM has lagged its competitors in sales.

Reuss expects GM to catch-up with the affray as it clears out the present Silverado and Sierra forms and transitions to the next-generation in the jump. “We believe we will be in good form here as we take our plants down and insert the new truck,” Reuss documented. “We are right on pathway. We believe we are in a good place.”